Making money online is an ever growing topic of interest among bloggers and digital marketers. Also since last few years newer and innovative methods of online money making have grown rapidly. One such method is creating a course on Udemy.
If you are new to Udemy, refer my previous article on Udemy where you can read about the revenue model of Udemy and what it is. Here in this article, I’ll show how you can create a course that hits the target spot on and delivers content that the students or learners expect out of it, thus making it profitable.
A successful course on Udemy is clearly without a doubt one that is unique in its way of delivering the content to its learners. There is a possibility that the course you create has already been taught by someone on Udemy. So in that case, why would anyone be interested in your course when they have other options?
Because your course content is better and delivered in a more efficient way.
That should be your goal when creating a course on Udemy. Let’s see how to do this.
Creating an Outline of the course content
- Choose your topic
This is the first and most important step in the course creation process. Choose a topic that you are an expert on and feel confident in explaining. Alternatively, you can choose a topic that is popular on Udemy. Take utmost care in choosing this topic as this will highly influence the success of your course on Udemy. So, it is a good practice to study other popular related courses on Udemy before you create yours. Analyze and learn things contribute to the course’s popularity. This will help you in making your course different from the rest.
- Set your target audience
Next, is knowing your audience. Decide on what the audience can expect from this course, the level of your course – beginner, intermediate or expert. This lays the foundation for your course. Not only you get to set goals for the audience according to the course level but you also get an idea of what you need to do to keep up with the course improvements over the course duration.
Knowing your audience gives you an upper hand when it comes to structuring your course content. For instance, your audience is newbie learners i.e. beginners in the course. Keeping this in mind lets you plan for the division of the course content over the duration so as to make it easier for the beginners to grasp, learn and build their craft on.
- Choosing a title
Throughout this article and the process of creating the course, one thing remains consistent and that is – our aim. We aim at creating a profitable course. When I say profitable, what I actually mean is a course having many students enrolled in it.
To get there you need your course to be marketable. And whether it’s a blog post, a brand or a course, a catchy title has a great impact on marketing it. If you’re thinking of a good title, I got two words for you –
A catchy title would make sure your course will leave an impression in the minds of the audience to make them come back. This alone isn’t enough, you need to leave a similar impact on the search engines. Optimizing your title for SEO and keyword research helps in ranking your course higher in search results and thus reach a larger audience.
Apply this principle to all the topics in your course content.
- Course format
So far we’ve covered the topic of the course, knowing the audience, deciding on a title and now coming to the part that plays a major role in the implementation. There are six formats on Udemy to teach your course in. These are – text, audio, video, document, presentation, and mashup. You can opt any of these formats to deliver your content depending on the course needs.
Some courses or some course topics need text and audio to be explained, while some are best explained using presentations and videos. So make a plan for choosing the best fit of the 6 different formats offered by Udemy for your course.
Most recommended format of the six is the mashup. Mashup includes both video and presentation.
Here are some more recommendations –
The length of the lesson:
Keep it between 2 to 10 minutes. The viewer should get ample time to grasp the essence of the lesson yet not feel the duration too lengthy. You want to grab the audience’s attention and not lose it until the end of the lesson. Hence setting the length of 2 to 10 minutes takes care of both the aspects of the lesson.
Use of video lessons:
Try and use video for most of your lessons. It engages your audience with the course lessons in an effective manner. It also means that the lesson is more memorable for the audience thus making your course a great one.
Aims and objectives
At the beginning of every lesson, mention what your students will learn the lesson and what the objectives of the lesson are. This makes the audience more interested and curious to find out how they will reach those objectives. This also serves the audience as a way to plan their lessons in a timely manner to fit their schedule.
Try to engage with your audience as much as possible. You can do this by setting up quizzes after lessons thus giving the audience a chance to assess their understanding of the lesson.
Now what you can do after all the above steps is try and make a video that explains the course and the contents. You can get a feedback from the audience with this video and make the necessary modifications in your course content.
Producing the content
Now that you know video lessons are very effective in delivering the content, it’s time to focus on the production of these video lessons.
- Recording video in high quality
To publish on Udemy, you gotta make sure your video lessons are recorded in 720p HD. You may choose to use a smartphone that has such video recording quality support, a camera or a DSLR.
Next thing is the aspect ratio which should be 16:9 for your 720p format video.
- Before you start recording make sure you are clear in your head on what all you are going to say in the video. If it helps, equip yourself with a script and practice a few times.
- Audio quality
Audio quality is as important as the video quality as your instructions in the video are a big deal to the audience when learning the course.
So make sure there are no disturbances in the background and you use a good microphone. Spend some quality time on the production quality of your videos as you do in the case of constructing your course contents.
Adding a perfect edge to the content
Though this article has covered almost everything about creating a profitable and successful course, there is one more thing you need to be concerned about and that is the sales page. This is what decides how well your course will perform as a niche and its success in attracting audience depends on it.
Let’s see what makes a complete landing page.
This is the course image which depicts your course. It’s present on the top left corner of the page. A tip to make a great landing page – Get it done by a freelancer on Fiverr for $5.
As I mentioned earlier to state the objectives at the start of the lessons, apply the same with the course as a whole. On the landing page, make sure to clearly define the objectives of the course stating the skills the students would learn at the end of the course.
Also, let your audience know what difficulties or weaknesses your course focuses on improving. This page is responsible for selling your course. So make sure you give them a reason to purchase your course.
This is the author profile where you tell your audience about the author of the course. Many times this profile gives you more conversions increasing your CTR. This makes it important to put the author profile in a unique way that explains your audience that you’ve got what it takes to teach this course.
Promo has to have the highlights of your course. It’s recommended to keep the video short and simple. This should come after you’ve finalized all the important aspects of the course.
Now we’ve packed our course to perfection, time to add a price tag to it. Make sure the price you set for the course is justified by the contents of the course.
The Udemy team evaluates your course after you submit it based on Course Quality Checklist and send you suggestions or recommendations wherever necessary.
Now that you’ve all the necessary knowledge to launch and create a successful course on Udemy, you may add more to it by enrolling in the free course offered by Udemy on making and launching your course.
There are a lot of resources provided by Udemy that help you become a successful instructor. I hope you take away essential lessons from this article and kick-start your career on Udemy as an instructor with your first course.