You probably have great content on your blog, and yet your keywords are not working wonders for you as you would expect. Don’t blame it on Google; it does not have any grudges against your blog. Trust me it doesn’t. Come on think of it, what is that one thing that’s coming in the way of high paying keywords and your blog?
The answer is Keyword Research. High paying keywords don’t just pop up in your brain. You may think your blog post has all it takes to baffle your readers but Google Adsense doesn’t understand your mind baffling content unless you have the right keywords in your post.
You need to perform keyword research to find those high paying Adsense keywords.
Before you get carried away by all the questions popping up in your head as you read this post, let me address the elephant in the room – keyword research.
Keyword Research- What is it and Why should I bother?
Keyword research, in simple words, is finding the keywords which have a high search volume/month. The premise is to find those keywords which generate higher traffic and has the advertisers bidding high on it with a lower competition.
I guess at this stage you’re like ….“ keywordAdvertisers bidding, lower competition, where’s this going?” are you? If not, great! You are on board with me. And if yes, don’t worry, I’ll be addressing those concepts further in the post.
As a blogger, you must make it a ritual to perform keyword research. If your blog makes money with Google Adsense, Keyword research’s, have to be the first thing on your to-do list before writing a blog post.
To give you an idea of how keyword research helps you to identify the keywords with high traffic, here’s an example. I performed a keyword research on two different keywords, “SEO keywords” and “keywords for SEO”.
Look closely at the traffic for both the phrases in this snapshot. Though both the phrases have the same meaning, the traffic they generate monthly has a huge difference. This is convincing enough of a reason for any blogger to perform keyword research before they write their blog post.
So, how are we going to do this?
The simplest yet effective way is to use Google Keyword Planner tool.
Google Keyword Planner tool
Basically, this tool is for advertisers, but it gives bloggers lots of information on the high performing keywords to target. It allows us to estimate the traffic for our keywords. It also lets you see the related keywords and their traffic.
Before we proceed any further, let me tell you that to use this tool you should have a Google Adwords account.
Let’s see what actually this tool looks like.
Here is a snapshot of the Google Keyword Planner tool. In the first section which says “Your product or service”, enter the keyword you wish to search.
It also provides you with filters, like the location that you are targeting your keyword for, language. Here, we go with All locations and English.
Hit Get ideas.
Let’s take a look at the results. Wait, before we analyse the results, you need to understand a few things about Keyword Planner.
- Your product or service: In here you drop your target keyword(s). Knowing enough about the post you wish to write will give you an idea of what keywords to search for. In my example, I am writing an article on finding high paying keywords. And I know that we need to perform keyword research to find high paying keywords. So, I go for gold! (I mean I go for “Keyword research”).
- Keyword options: This section lets you filter your search type. There are basically three search types.
- Exact Match
- Phrase Match
- Broad Match
Exact Match is used when you want to search the exact keyword’s traffic.
Phrase Match It is highly useful when you want to search a phrase containing the keyword. What you get from this type of search is the traffic data for the phrase containing your keyword.
Broad Match is an ideal search type for bloggers. It lets you pull the stats for traffic data of long tail keyword. The results of this search type go beyond the exact match which is really helpful for bloggers.
- Targeting: Here you can choose your target audience, like the location from where you plan to drive traffic from and the language.
Now we are ready to dive into the results and analyse them.
In the above snapshot, you can see the exact match for “keyword research”. You can also see the average monthly searches for the particular keyword. Let’s now take a look at the related keywords where I will explain you the different columns and their significance while choosing high paying keywords.
These are all the related keywords, relevant to the target keyword, i.e. “Keyword research”.
Here, Average monthly searches shows the average number of times the keyword was searched in a month.
Competition: It’s the measure of competition between advertisers for that keyword.
Here, we go for the keywords with high traffic, low competition and higher bids by the advertisers.
Those are the keywords which will pay you higher and get more traffic to your blogs.
Another way to find these keywords is by using Google Instant search.
Google Instant Search
It is one of the basic and simplest ways to find keywords. This tool helps you to discover the appropriate keywords that would give you a boost in generating ideas. What you can do with this tool is, you can discover the keywords which have a high search volume in the search engine and then perform a keyword research on these keywords using Keyword Planner Tool.
Still confused? Let me demonstrate this process with an example. Let’s say I am about to write a post on SEO keywords, so now I do a Google Instant Search for “SEO keywords”.
Here the instant search came up with these related keywords that are highly searched for in the Google Search Engine.
Let us choose the keywords which can make their way into our article.
Analysing Keyword Search
Let’s get back to the Keyword Planner Tool.
Enter the keywords we discovered from the instant search.
And click Get ideas.
Here is an exact match of the keywords we entered. Seo keyword tool has a high bid with a medium competition but the monthly search volume is low with an average of 1,300. So now we know whether the discovered keywords will work for us or not.
So we take a look at other related keywords.
The two keyword phrases with high search volume are keyword tool and SEO tools. Another good thing about them is the competition is low for these keywords. So far, so good. If you analyse and compare the bids for these keywords, you’ll notice a great difference. The bid for keyword tool is very less as compared to that of SEO tools.
So we can conclude that, with high search volume, low competition and a higher bid, seo tools is the keyword that would bring higher traffic to our article and generate larger bucks.
Wasn’t that easy? You just saw some of the simplest and effective ways of finding high paying Google Adsense keywords.
Keyword Research using SEMrush
SEMrush is a great SEO tool which lets you find your competitor’s keywords, backlinks and also high performing keywords.
SEMrush works as a great tool if you are looking to find your target keyword’s CPC (Cost per click) and the competition among advertisers.
Another such tool which helps a blogger to rank a particular post is LongTailPro.
LongTailPro basically analyses the competition based on the following things: on Page SEO, Domain Authority, domain age, page rank and other important factors.
What to do next?
Well, now you have a clear idea of how to find the high paying keywords using the most effective and simple techniques. The most important part of your post is the content. That is gold. If your content is poor or fails to connect to your target audience, then no matter how much keyword research you have done to get those golden keywords, you won’t get that desired bucks from your traffic.
So the next thing after keyword research is writing an SEO optimized article or post.
That was all about finding the right keywords and analysing the various aspects of keyword research. I hope this article helps you to find high paying Google Adsense keywords and boost your revenue.
Drop your questions and suggestions in the comments section below. I would be glad to read them and respond to you.