The purpose behind creating a blog or website is to get it published and seen by an audience, and obviously you want people to find your site when they use a search engine. To get your site listed on a search engine like Google, publishers use the Googlebot that crawls their website and adds it to the Google index. However, this process takes a lot of time that publishers cannot afford. Hence, here is a guide to get your content crawled and indexed very quickly.
Before we begin, let’s first understand the few terms that make the process happen. The Googlebot is a search program that Google sends out to gather information about the content on the web and adds them to Google’s searchable index. Crawling and indexing are two different processes that use the Googlebot. In crawling, the Googlebot goes from website to website, finds new and updated information, and reports it to Google. In indexing, the information collected in crawling is processed and once the content is processed, it is added to Google’ searchable index if it is quality content. While indexing, the Googlebot processes the words on a page and their locations as well as analyzes other information such as ALT attributes and title tags.
To find new content on the web, the Googlebot starts with the pages that were captured previously during crawling. It adds these pages in the sitemap data that is provided by the webmasters. As these pages are browsed, new links are added to a list of URLs that have to be crawled. The new content on the web is found out through links and sitemaps.
How to Get Your New Website or Blog Discovered
Now that we know how the web content is added to the search list, the question arises, how can you get your website or blog discovered? The answer is in the following six easy steps:
A sitemap is an XML document on the server of your website that lists each page on the site. It informs search engines when and how often the web content is added and updated. Therefore, you need to create a sitemap that will make the search engines come and check your homepage regularly for new products or content. If you have created your blog on WordPress, you can install the Google XML Sitemaps plug-in that will automatically create and update your sitemap and submit it to search engines. Another useful tool is the XML Sitemaps Generator.
2. Google Webmaster Tools
The place where you need to submit your sitemap is the Google Webmaster Tools that can be accessed using a Google account. Once you add your website to the Webmaster Tools, go to Sitemaps in the Optimization menu and add the link to your website’s sitemap. Moreover, you can submit your sitemap to Bing using a Bing account.
3. Submit Website URL
The next step is to submit the URL of your website or blog to the search engines that will get them to crawl on your content. You can do this by signing into your Google Account and clicking on the Submit URL option in the Webmaster Tools.
4. Creating or Updating Social Profiles
Crawlers get to your content using links, so to get some quick links, you need to create some social networking profiles for your new blog or website and connect these profiles with the website. The best platforms for social networking include Facebook pages, Twitter profiles, LinkedIn profiles or company pages, Google+ pages or profiles, YouTube channels and Pinterest profiles.
5. Sharing the Website Link
Once you have added the link to your website on a social profile, keep sharing your content on these profiles. For instance, you can pin an image from your website on Pinterest or upload a video on YouTube that introduces your new website. You can also include the URL of the website in the video description.
6. Creating Offsite Content
To help in the link building process, you can get some more links to the website by building offsite content such as by sending articles to quality article directories, submitting guest posts to blogs in your niche, and press releases to services that offer SEO distribution and optimization. It is significant to note that the quality of the content is important as Google easily figures out spammy sites.
Since blogs are a bit different than websites, here are some additional ways to get your blog discovered.
Set Up Your RSS with FeedBurner
FeedBurner is Google’s RSS management tool. You can sign into your Google account and submit your feed with FeedBurner by copying your blog’s RSS or URL feed into the “Burn a feed” field. This method notifies Google of your blog and each time the blog content is updated.
Submit to Blog Directories
Moreover, you can submit to blog directories, which will help you build even more links. TopRank has a long list of sites that you can submit your blog and RSS feed too. The best place to start with is Technorati as it is one of the best blog directories and once you have a good amount of content, you can also try Alltop.
Once your blog or website is indexed, you will start seeing more traffic from Google search. If you have an RSS feed or set up sitemaps, your new content will be discovered faster. The perfect way to make sure that your content gets discovered quickly is to share it on social media networks by making profiles and updating statuses, especially on Google+. Another important thing to remember is that the blog content is crawled and indexed quicker than regular pages on a static website, so if you have a website, create a blog that supports it. For instance, if you are selling some products or services, add blog posts on your website about those services and products.