You must have heard the saying “You are what you eat”. In the world of blogging, it goes like this “You are what you share”. A blogger’s social media presence is a deciding factor when it comes to attracting more traffic to the blog. In this article, we’ll see how Twitter makes a blogger’s job easy. Sharing your articles or links to the article is something that we all do as bloggers. It’s true that Twitter gives you the exposure you need to grow your blog’s audience base. But here’s something that you need to give a thought to.
Every day, millions of tweets are tweeted and a lot of them are retweeted too. So, does your tweet has a chance to stand out in this large pool of tweets and grab attention?
You need a strategic and well thought approach towards tweeting when you tweet about your articles to make sure people click on the links to your article.
It all comes down to making that tweet more eye-catching or something that speaks to the audience of what your article has to offer rather than just an ordinary link. So, how can we do this? Let’s see.
Giving your tweets an extra edge with highlight and share plugin
Consider this – A reader lands on your article and turns out he is actually impressed and wants to share a certain quote or words from your article instead of sharing a link to it. That’s where highlight and share plugin comes into the picture.
It’s all there in the name. Highlight and Share. The plugin lets the reader highlight specific text and share it on Twitter and Facebook.
Why is Highlight and Share a good choice?
As said at the beginning of this article, your tweet needs to speak more of what it has to offer rather than a plain, uninteresting an ordinary link. Sharing a link is not enough to tell the audience about how interesting or informative your article is.
When a quote from your article is shared on twitter, this allows the readers to actually connect with the article. How?
A quote or a text from the article gives an idea of what the reader can expect from the article. A quote has better chances of being retweeted than that of a blog title. It’s because of the appeal a quote has to the audience as compared to the blog title.
Let’s move to the next step which is configuring the plugin.
Configuring Highlight and share WordPress plugin
Install the plugin
Search for the Highlight and share WordPress plugin and click Install Now button.
There is also another way to install the plugin. You can download the plugin from here and then upload to your Website server via an FTP client. In this article, we’ll be focusing on direct installation. To know more about the manual installation you can read the article How to Install WordPress manually where I have discussed uploading stuff to the server-FTP client.
Once installed, activate the plugin.
Above is a screenshot of what you’ll see after installing the plugin. Click on Activate Plugin.
Configure the settings
Now is the time to set the whole thing in motion. Browse to Settings and choose Highlight and Share.
You’ll see a list of features offered by Highlight and Share plugin. Here you can choose from a variety of options to share the text from your article. You can enable or disable the social media platform that you wish to.
- Check the Enable Twitter Sharing box if you wish to share text on twitter.
- There is a field in the above snapshot that requires your Twitter username to be specified. Remember to write the username without the @ sign.
- From the above snapshot, it is clear that you get to choose from a pool of effective social media platforms to share your content.
- Check the boxes opposite to the social media network that you wish to enable sharing on.
- Once you’re done enabling and disabling the sharing options, click Save Changes.
- One last thing to get done is to check if the plugin’s working. Go back and visit your blog. Highlight any text from one of the articles on your blog.
- When you highlight the text, you’ll see two share buttons depending on the sharing features you have enabled in your settings.
Here is how it looks on my site –
- Here’s an article on publishing posts to WordPress blogs via email. Do read it. I have selected a text from the article that I think will speak to the audience when shared on twitter.
- Click on the Tweet button. (You can click on Share as well, but here I’m focusing on Twitter).
- A pop-up window appears on clicking the Tweet button which looks like this –
- Just enter your credentials and log in and tweet.
This is an example of sharing an excerpt from your article that would give out a clear idea of what the article is about and thus grab the readers’ attention.
You can see the text that I’ve highlighted is a question which makes the readers think about the possibility of such a thing. This generates curiosity among the readers and gets your blog, even more, traffic.
This is an easy to use plugin but when it comes to sharing any text, it needs to be done with a well thought and sorted approach. Because the last thing you want is a messy tweet about a messy quote.
Well, that’s all for now, use this plugin to your best and share your results with us. Also, let us know if we could help you in any way.