Search engine optimization is an aspect that every business these days is considering seriously. This is because it can massively improve the daily traffic a web page gets.
More traffic roughly translates to more clicks on your page which, in turn, can lead you to better and more lucrative advertisement and sponsorship opportunities.
Thus, it goes without saying that nowadays, SEO dictates how profitable a company will be in the market.
The biggest field that most companies focus on is off page search engine optimization. Broadly speaking, off page SEO techniques are tricks to improve your web page’s ranking in SERPs. Most people tend to think that off page SEO techniques deals exclusively with link building. I’m here to tell you that it stretches far beyond that.
In fact, off page SEO can further be classified into six different categories. It is time to find out what each one is and how it can benefit your organization.
1. Social Networking
Social media has completely taken over our lives.
You may have noticed a trend in the recent years that the top companies in the world are focusing more and more on their social media accounts.
Nowadays, popular search engines like Yahoo, Bing, and especially Google take into account search data from all social media platforms.
This includes searches made on Facebook, Twitter, Pinterest, LinkedIn, and Google Plus.
Thus, if your service is being talked about more online, there is a high probability that these search engines will turn more interested heads in your direction.
A common social networking ad looks a little like this.
Thus, it is important for you and your organization to have a dedicated account that communicates with potential clients and replies to the complaints of your current ones.
I have seen almost every other company set up a social media account so that they can increase their social marketing.
Social marketing is also important because it makes your current clients feel like that you care about them.
For example, I once saw my electricity provider talking to its customers during a power breakdown via Twitter. While it didn’t silence their complaints, this social media account was instrumental in calming them down in what turned out to be a 6-hour blackout.
2. Blog Submission
Blogging is another art that has seen a meteoric rise in its popularity in the recent years. Nowadays, it seems like everyone just loves to blog. While teenagers blog about their travels or to show their creative side, most companies use blogging to enter the good books of popular search engines.
While you may not be able to link the two entities together, I’m here to tell you that the two of them are intertwined more than you can imagine.
You see, the most commonly used search engine in the world i.e. Google loves web pages that maintain a blog online. It doesn’t matter what your company supplies, but if you want it to be featured on the front page of Google’s search result, make sure it has a nice blog as shown below.
Those of you who love coffee will easily have identified the above screenshot to be from the blog of the biggest name in the caffeine industry i.e. Starbucks.
As you can see from the image, it constantly keeps its blog updated and keeps posting on it every other day . This is why it remains in Google’s good books.
While you may not think that that’s a big deal, look at the screenshot below, and you’ll begin to realize the importance of blogging.
As you can see, the first non-advert entry on Google’s search result for a pretty generic query is Starbucks. Now there are thousands of coffee shops in New York, some of which have been in business long before the inception of Starbucks.
Why is it then that none of these businesses are mentioned above Starbucks on the search results page?
The answer, my friends, is because they don’t have a blog.
3. Article Submission
Another aspect of off page search engine optimization that doesn’t get the attention that it deserves is article submission.
Websites that allow you to submit your articles are often featured higher up in the search result pages of Yahoo and Google. Thus, it is important to use this feature to improve your web page’s search engine ranking.
Article submission may have fallen out of favor recently as Google has altered its algorithm in the recent past. However, it still has an undeniable impact on your website’s chances of being featured on the first page of search results.
However, make sure that whatever you are posting on your web page is 100% genuine.
4. PR Submission
PR submission is also a little technique that goes a long way in increasing your web page’s search engine ranking.
This includes stuff like announcing new products or showcasing discounts or sales your organization will be having.
By making a press release, you are gaining the attention of news and media outlets for a little while to promote your product.
An example of what a good PR submission should have is shown below.
If you look closely, you can see the different aspects of a good PR submission.
Coming back to the matter at hand, PR submissions go a long way in boosting your site’s SEO. What happens is that when the news outlets get wind of your new product via a PR submission, they are bound to start chatter about it online.
If you want to know how to write a good press release, take a look at the image below.
5. Social Bookmarking
Social bookmarking is a very effective and efficient tool if you want to improve your site’s SEO. It is the same as the bookmarks you use on your internet browser (like Chrome or Firefox).
For example, if there was a very interesting article that I was reading.
I realized that I was running late and couldn’t finish the article on time.
I would bookmark this web page and come back to it when I had more free time on my hand.
Social bookmarking works just like that except for the fact that it is a public way of bookmarking. This means that your friends, family, and acquaintances can see what you have socially bookmarked any time they want.
The best example of this comes in the shape of Pinterest. Many people publically pin the post they like, which can easily be viewed by their followers on that network. An example of a common Pinterest board is posted below.
What you shall easily recognize is the fact that this board is visible to all people who follow this person (the name and follower count of the user are hidden here for the sake of anonymity).
This is exactly what social bookmarking looks like.
It can help boost your website’s chances of being featured on search engine results, thus increasing your site’s overall SEO.
This is why social bookmarking is an important element of off page SEO. There are various social bookmarking services on the internet such as Delicio.us and StumbleUpon, all which can significantly improve your site’s SEO.
6. Directory Submission
The last item on our list of off page SEO techniques is directory submission.
Directory submission is what most people think of when they hear the term ‘search engine optimization’.
It refers to rebuilding all the broken links on your web page. This ensures that your online forum has a positive ranking on the search engine’s result pages.
Backlinks can be a crucial instrument in increasing your company’s chances of attracting high profile sponsors.
This increases the click counter on your website – ultimately the only criterion that online advertisers view.
The higher the click counter, the better advertisement deals you would be able to cut.
Directory submission is a five-part process, which can be better understood by looking at the image below.
Honorable Mention – Video Submissions
Often considered to be the cherry on top, video submissions can also catapult your website to unprecedented new levels of fame and success.
We have all seen web pages that use video submissions to remain relevant on the internet.
In fact, I want us to perform an experiment right now. Let’s go to Google and write something sports related like ‘football news.’
Alright, the top result that I got was a website called ‘goal.com’. Let’s head on over to this webpage and see if there’s something here that catches our eye, shall we?
And what do we have here (besides Manchester United paying over the odds for Paul Pogba)?
That’s right, video submissions! A quick glance at the web page and I was able to figure out why this website enjoys the top position on the first page of the search result of Google.
After a little more investigation, I was able to find out that Goal.com posts videos almost every 12 hours, which further explains its ranking.