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6 Off Page SEO Techniques To Rank On First Page

Search engine optimization is an aspect that every business these days is considering seriously. This is because it can massively improve the daily traffic a web page gets.

More traffic roughly translates to more clicks on your page which, in turn, can lead you to better and more lucrative advertisement and sponsorship opportunities.

Thus, it goes without saying that nowadays, SEO dictates how profitable a company will be in the market.

off page seo

The biggest field that most companies focus on is off page search engine optimization. Broadly speaking, off page SEO techniques are tricks to improve your web page’s ranking in SERPs. Most people tend to think that off page SEO techniques deals exclusively with link building. I’m here to tell you that it stretches far beyond that.

In fact, off page SEO can further be classified into six different categories. It is time to find out what each one is and how it can benefit your organization.

 

1. Social Networking

Social media has completely taken over our lives.

With people spending a significant portion of their time online, organizations have moved their marketing campaigns to these platforms.

You may have noticed a trend in the recent years that the top companies in the world are focusing more and more on their social media accounts.

Nowadays, popular search engines like Yahoo, Bing, and especially Google take into account search data from all social media platforms.

This includes searches made on Facebook, Twitter, Pinterest, LinkedIn, and Google Plus.

Thus, if your service is being talked about more online, there is a high probability that these search engines will turn more interested heads in your direction.

A common social networking ad looks a little like this.
common social networking ad

Thus, it is important for you and your organization to have a dedicated account that communicates with potential clients and replies to the complaints of your current ones.

I have seen almost every other company set up a social media account so that they can increase their social marketing.

Social marketing is also important because it makes your current clients feel like that you care about them.

For example, I once saw my electricity provider talking to its customers during a power breakdown via Twitter. While it didn’t silence their complaints, this social media account was instrumental in calming them down in what turned out to be a 6-hour blackout.

social marketing

 

2. Blog Submission

Blogging is another art that has seen a meteoric rise in its popularity in the recent years. Nowadays, it seems like everyone just loves to blog. While teenagers blog about their travels or to show their creative side, most companies use blogging to enter the good books of popular search engines.

While you may not be able to link the two entities together, I’m here to tell you that the two of them are intertwined more than you can imagine.

You see, the most commonly used search engine in the world i.e. Google loves web pages that maintain a blog online. It doesn’t matter what your company supplies, but if you want it to be featured on the front page of Google’s search result, make sure it has a nice blog as shown below.

Blog Submission

Those of you who love coffee will easily have identified the above screenshot to be from the blog of the biggest name in the caffeine industry i.e. Starbucks.

As you can see from the image,  it constantly keeps its blog updated and keeps posting on it every other day . This is why it remains in Google’s good books.

While you may not think that that’s a big deal, look at the screenshot below, and you’ll begin to realize the importance of blogging.

blog

As you can see, the first non-advert entry on Google’s search result for a pretty generic query is Starbucks. Now there are thousands of coffee shops in New York, some of which have been in business long before the inception of Starbucks.

Why is it then that none of these businesses are mentioned above Starbucks on the search results page?

The answer, my friends, is because they don’t have a blog.

 

3. Article Submission

Another aspect of off page search engine optimization that doesn’t get the attention that it deserves is article submission.

Websites that allow you to submit your articles are often featured higher up in the search result pages of Yahoo and Google. Thus, it is important to use this feature to improve your web page’s search engine ranking.

Article submission may have fallen out of favor recently as Google has altered its algorithm in the recent past. However, it still has an undeniable impact on your website’s chances of being featured on the first page of search results.

However, make sure that whatever you are posting on your web page is 100% genuine.

If search engines realize that there is plagiarized content on your web page, you can kiss goodbye to your chances of higher search engine ranking.
No to Plagiarism

These search engines will first put you on the blacklist of search results.

This will result in your web page being buried in the last few pages.

This will lead to a massive drop in the number of people visiting your web page.

Ultimately, it leads to you losing your lucrative advertisement deals as people will stop clicking on them.

4. PR Submission

PR submission is also a little technique that goes a long way in increasing your web page’s search engine ranking.

For those of you who don’t know, PR stands for press release. A press release is an online article that is written to direct the attention of the media towards something important.

This includes stuff like announcing new products or showcasing discounts or sales your organization will be having.

By making a press release, you are gaining the attention of news and media outlets for a little while to promote your product.

An example of what a good PR submission should have is shown below.

PR Submission

If you look closely, you can see the different aspects of a good PR submission.

Coming back to the matter at hand, PR submissions go a long way in boosting your site’s SEO. What happens is that when the news outlets get wind of your new product via a PR submission, they are bound to start chatter about it online.

The PR way

It doesn’t matter whether their reviews are good or bad as long as they keep talking about it. If they keep up the conversation long enough, it can become a trending topic.

This attracts the attention of popular search engines. When this happens, you can rest assured knowing that your web page will be featured in the first few pages of the search engine results.

This can greatly help you in your quest to earn more from your online forum and make sure that your web page is search engine optimized.

 

If you want to know how to write a good press release, take a look at the image below.

good press release

 

5. Social Bookmarking

Social bookmarking is a very effective and efficient tool if you want to improve your site’s SEO. It is the same as the bookmarks you use on your internet browser (like Chrome or Firefox).

Simply put ...

What happens when you bookmark something online?

Your browser saves the link in a special tab called the bookmarks tab.

You can then use it to view your bookmarks later whenever you want to.

For example, if there was a very interesting article that I was reading.

I realized that I was running late and couldn’t finish the article on time.

I would bookmark this web page and come back to it when I had more free time on my hand.

Social bookmarking works just like that except for the fact that it is a public way of bookmarking. This means that your friends, family, and acquaintances can see what you have socially bookmarked any time they want.

The best example of this comes in the shape of Pinterest. Many people publically pin the post they like, which can easily be viewed by their followers on that network. An example of a common Pinterest board is posted below.

common Pinterest board

What you shall easily recognize is the fact that this board is visible to all people who follow this person (the name and follower count of the user are hidden here for the sake of anonymity).

This is exactly what social bookmarking looks like.

It can help boost your website’s chances of being featured on search engine results, thus increasing your site’s overall SEO.

This is why social bookmarking is an important element of off page SEO. There are various social bookmarking services on the internet such as Delicio.us and StumbleUpon, all which can significantly improve your site’s SEO.

 

6. Directory Submission

The last item on our list of off page SEO techniques is directory submission.

Directory submission is what most people think of when they hear the term ‘search engine optimization’.

It refers to rebuilding all the broken links on your web page. This ensures that your online forum has a positive ranking on the search engine’s result pages.

Backlinks can be a crucial instrument in increasing your company’s chances of attracting high profile sponsors.

If you have many links to different parts of your web page, there is a high probability that someone will click on these links and be redirected to another portion of your web page.

This increases the click counter on your website –  ultimately the only criterion that online advertisers view.

The higher the click counter, the better advertisement deals you would be able to cut.

Here’s another added benefit of increasing directory submissions on your web page :

It guarantees you will have a better position in the search engine results.

Hence, make sure there are no broken links on your web page.

It can severely affect the ranking of your website.

 

Directory submission is a five-part process, which can be better understood by looking at the image below.

Directory Submission process

Honorable Mention – Video Submissions

Often considered to be the cherry on top, video submissions can also catapult your website to unprecedented new levels of fame and success.

We have all seen web pages that use video submissions to remain relevant on the internet.

In fact, I want us to perform an experiment right now. Let’s go to Google and write something sports related like ‘football news.’

Video Submissions

Alright, the top result that I got was a website called ‘goal.com’. Let’s head on over to this webpage and see if there’s something here that catches our eye, shall we?

website goal.com

And what do we have here (besides Manchester United paying over the odds for Paul Pogba)?

That’s right, video submissions! A quick glance at the web page and I was able to figure out why this website enjoys the top position on the first page of the search result of Google.

After a little more investigation, I was able to find out that Goal.com posts videos almost every 12 hours, which further explains its ranking.

In a nutshell

…this method works.

To cut a long story short, today I have tried to tell you the benefits of off page search engine optimization.

I urge all my readers to follow these techniques as best as they can.

Only then will they have a tactical edge over their rivals in their respective industry.

Try to follow as many of these tricks as you can, and you will soon start seeing huge positive changes, and you can quote me on that!

 

 

About Vinod Gill

He's one of the co-founders of TBT. He is also the founder of a marketing agency that specializes in Content Marketing and Search Engine Optimization.

3 comments

  1. Very Nice post thanks for share nice information

  2. Excellent off page techniques. Now penguin 4.0 real time updated so I suggest only white hat seo for the website. good artilce.

  3. Got a creative information. Understand well in this. This gives the easy technique of experiment. New technologies are developed more. so techniques are also improved. Thank you for this information.

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