Aren’t you getting your desired visitors to your website? Are you frustrated with your newly made or old website? Actually in this situation all you need is a proper guideline and obtain a knowledge of SEO. But what is SEO? Which part of SEO do you need first? In this post, I will be giving you all the answers about on page SEO techniques. Before knowing this term you need to know about SEO. However, keep scrolling and gather some on page optimization techniques with checklists that you must know.
What is SEO?
SEO is ‘search engine optimization’ and it refers to optimize your web page for search engine visibility like Google, Yahoo, Bing, MSN, etc. by your web page itself. We index our web page in search engines just to let them know about our web page. Whenever visitor searches anything by typing keywords into a search engine, it shows results by the relevance of indexing web page. SEO is classified between two parts. (1) On page SEO, (2) Off page SEO.
What is on page SEO?
On-Page SEO means optimization by a web page itself. It includes various factors some of the most important are the title, meta, keyword, description, robots.txt, keyword density, focus keyword, transition word, slug, permalink, image, heading, Google analytic.
On Page SEO Techniques (step by step)
The keyword is the root and fundamental element of any website. If you fail to choose a perfect keyword, just stop there. The keyword is a word searched by visitors on search engines. So, you need to select the keyword which is being searched by visitors relevant to your web page. For this, you can use some keyword research tool like Google keyword planner (free), SEMrush, Longtailpro. But all keywords are not profitable for your business. You should check the keyword competition, CPC rate, targeted country keyword. To do this, you must use a keyword research tool.
- While making a post or any service on your web page, you must input keyword in some parts like title, description, heading even in your website domain name.
- While putting keyword be careful about keyword density. Keep it 3.5-4% (4 or 5 in a post) or as per total words.
- Never use keywords which are not researched.
- Summarize the description with the title.
- Use a focus keyword (which you selected from the keyword research tool)
Recommended Reading : SEMrush Review
The title is the first thing which your visitor get a first look at. So the title should be eye-catching. The title helps to make a better indexing to search engines for your page. You need to make title attractive and use a long tail keyword. But be aware of the length because exceeding length is hated by the search engine. Your web page title should be between 55-61 words only. Input your researched keyword anywhere in the title carefully.
First Paragraph :
Keep your first paragraph as paragraph not as heading like heading5. Insert your keyword in the first paragraph. Make it for your readers as well as for search engines because unless you make a perfect meta description for a particular web page, search engines think it as the meta description. And it will be shown in the searched results as snippet view.
Body of the post :
This is the part of your post in which your readers get a description of the title. Insert your keyword several times in this section but not too much. Make your post helpful for the readers so that they get back to your web page to read some more interesting topics. You may insert some images to understand better. Blog specialists say that a web page without having 500 words or more is like an empty box. I think you got the point. Yes, make a post with 500 or more words.
Meta tag :
Meta tag is used to optimize a web page for the search engine. It has two kinds, meta keywords, and meta description. I told you before that meta description is what the search engine will show the visitors in the search results as snippet view. Make it short with about 120 words. And meta keywords are several words relevant to your focus keyword.
Transition word :
Use some transition word like however, and, so far, whatever, that, indeed, for example, particularly, etc to make an expression to your readers so that they can understand easily what you are talking about. Actually, Google loves sentences with this kind of words.
Permalink is the part of the URL following your domain name. Search engine likes to crawl www.yourdomainname.com/postname . That means the search engines loves Url that is related to the topic. If you use WordPress as CMS you may find this section in setting tab. The image below is a good example of how to use a good permalink.
In a web page, you can use several headings. But be careful about your H1 tag as the title is already an H1. Make 2 or three H2 and insert focus keyword. You may also make the keyword bold or italic to highlight for the search engine. Sub-headings are necessary for proper indexing.
Numbers and bullets :
If necessary describe your thinking with number and bullets. Google also loves this terms as the visitors love this.
You can get huge traffic from an image if it gets a proper optimization. Rename photo with the researched keyword before uploading the photo. Make sure that you also specify an alternate name for every image of your post.
Robots.txt is a web page crawling text file which lets the search engine index web pages that you want them to. You can allow or disallow the search engine spiders to crawl and index the files or directories that you wish. You have to insert the Robots text file to the root folder/file manager of your hosting cPanel.
This is how a robots.txt of a common WordPress Site looks like.
Recommended reading : Robots.txt Explained
Sitemaps specify the search engine which page should be modified. It will help search engine to crawl your new post or any change of your website like category, updated post, tag. Sitemap is an XML file that can be generated by an SEO plugin like Yoast. You may need to add the sitemap manually to your Google webmaster account.
Recommended Reading : How to create and link sitemap to webmaster
Google Analytics :
Link your website with Google Analytics to index your website faster. It will help in rapid detection of robots or sitemaps.
- Research keyword first
- Title with keyword
- Domain maybe with keyword
- First paragraph with targeted keyword
- Title with 55-61 words
- Permalink with post title
- Keyword density of 4.5%
- Editing image before uploading
- Include some headings
- Necessary bullets and numbers
- Use of transition word
- Use of meta tag
- Making of robots.txt file
- Generate a sitemap XML
- Linking website with Google analytic
These are some of the most effective on page optimization techniques. A good on page SEO can skyrocket your website in no time.